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ASEAN Regional Market Briefing Seminar

The Asia‐Pacific region is poised to become the world’s largest information and communication technologies region, driven by the rapid proliferation of smart devices and the explosive growth of internet users. The arrival of the ASEAN Economic Community (AEC) in late 2015 is boosting ICT investment in the region. Enterprise mobility, big data and cloud computing are the top three investment priorities across ASEAN in 2015.

ASEAN Regional Market Briefing Seminar
Date: Wednesday, July 22, 2015
Time: 9:00AM-10:30AM
Location: 290 Broadway
To Register:

Learn About ICT Markets In:

INDONESIA: Indonesia is the 4th largest cellular market in the world with around 278 million subscribers in 2014. It is one of the world’s top ten 3G markets where broadband users are skipping fixed connections and going straight to mobile. Prepaid subscriptions reach as much as 98% of subscribers. The three largest cellular operators – Telkomsel, Indosat, and XL Axiata ‐ accounted for 85% of the Indonesia’s total number of cellular subscribers. Presenter: Mr. Kalung Riang, Commercial Specialist, U.S. Embassy, Jakarta – Indonesia

MALAYSIA: Malaysia is one of the fastest growing markets for the “Internet of Things” in ASEAN and APAC. With an estimated spending of US$70 million in 2014, the IOT market is estimated to reach US$447 million by 2017, growing from 2013 at a CAGR of 111.5%. The Malaysian mobile market is growing with a mobile penetration rate of 140.7%. 4G adoption is currently under 3%, as service coverage is restricted to select locations. Presenter: Ms. Umaranjine Arumugam, Commercial Specialist, U.S. Embassy, Kuala Lumpur – Malaysia

SINGAPORE: Singapore’s highly knowledge‐intensive economy has made it a top choice of many global ICT companies establishing a foothold in Asia. It has an ultra‐high speed, pervasive, intelligent and trusted ICT infrastructure and is building the world’s first Smart Nation. Gartner estimates that enterprise spending on IT products and services in Singapore will be US$19.1 billion in 2015. The best opportunities in 2015 will be communications, media and services, banking and securities, government and manufacturing. Presenter: Ms. Sweehoon Chia, Senior Commercial Specialist, U.S. Embassy – Singapore

VIETNAM: The IT hardware and software markets of Vietnam have grown at an average rate of 15% for the last five years. To meet its dynamic market growth, Vietnam has been importing the lion’s share of IT hardware and software as Vietnamese manufacturers are still relatively new and may not be able to offer the same range of solutions and services as foreign suppliers. U.S. IT suppliers are provided great opportunities for success in penetrating or expanding their business in Vietnam thanks to their reputation for high‐quality products, state‐of‐the‐art technology and professionalism. Presenter: Mr. Triet Huynh, Commercial Specialist, U.S. Consulate General, Ho Chi Minh City – Vietnam.
A limited number of individual consultations are available with U.S. Department of Commerce Commercial Specialists based in Malaysia, Indonesia, Singapore and Vietnam during following the formal remarks on Wednesday July 22. You must register for the morning briefing using the link above to participate in the individual consultations. To request an appointment, please email your request to at the New York U.S. Export Assistance Center. Please include the following information:

1. Short description of your company’s ICT product/service, together with any available marketing collateral;
2. Brief description of your company’s current activities in the ASEAN region ‐‐‐ please be as specific as possible;
3. Outstanding issues, problems or concerns, in the specific ASEAN country(ies) ‐‐ please provide as much detail as possible.

Chia Swee Hoon, Senior Commercial Specialist, U.S. Commercial Service & American Embassy Singapore

Ms. Chia joined the Commercial Service at the U.S. Embassy in Singapore in September 1992. Prior to that, she worked as the Economic Specialist for the U.S. Department of State in the same Embassy. Previously, she worked for the Singapore government agency in trade promotion and documentation. As the Senior Commercial Specialist, she plays a key role as the principal advisor and assistant to the American Officers in planning, organizing, and administering reporting, trade facilitation, and trade promotion program for Singapore.
Kalung Riang, Commercial Specialist, U.S. Commercial Service, Indonesia

Kalung has been with the Commercial Service since October 1995. His prior experience includes appointments with Advanced Special Tools, Inc. located in Battle Creek, MI and Allborg Sunrod Indonesia in Jakarta. Kalung holds an MBA and a Bachelor of Science degree in Mechanical Engineering from Western Michigan University. He has lived in the USA for eleven years and is very familiar with American business practices.
Triet Huynh, Commercial Specialist, Foreign Commercial Section & U.S. Consulate General, HCMC, Vietnam

Triet joined the Foreign Commercial Section of the U.S. Consulate General in HCMC in 2007. He looks after the sectors of Electronics, Information Technology, Telecommunications, and Transportation and he assists U.S. firms to explore and pursue commercial opportunities in these key sectors. Prior to this capacity, Triet served as a Customs Expediter in the Consulate’s General Service Office and then Cultural Assistant in the Public Affairs Section.
Uma Ranjine Arumugam, Commercial Specialist, U.S. Commercial Service, Malaysia

Uma joined CS KL on Feb 14, 2011. She is in charge of the Services Sector, ICT & Electrical, Plastics industry and Investment into America. Uma was formerly the Assistant Director of the Chemical Division for the Malaysian Industrial Development Authority (MIDA). She writes the Annual Report on the plastic industry and provides inputs on the investment figures and market trends here in Malaysia for the Annual Media Conference which is held annually in MIDA.
Visit the registration page for more information.

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