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Tish & Snooky’s Manic Panic NYC

Punk Rockers with a Passion for Fashion…and Profitable Growth

Eileen and Patrice Bellomo, Co-Presidents and Owners “Our roles are much more clearly defined. We have divided responsibilities now; we’re not both doing everything all the time. We’ve identified problems in the business we’d previously ignored…Being more defined gives us confidence in confronting people and holding them responsible for their actions, or non-actions.”

Company Profile:

Tish & Snooky’s Manic Panic NYC provides beauty products and accessories to a niche of the young adult market.  America’s first punk boutique, “Manic Panic” was founded in the 1970’s by two sisters who rocked by night and became business proprietors by day.  Today, they often work with stylists and musicians, including Katy Perry.


Manic Panic attended a Family Business Advisory ITAC workshop.  The owners realized that they needed to build the infrastructure necessary to continue to grow the business. The daily business consumed time that the sisters needed to dedicate to research and development, new products, and marketing—the same efforts that leveraged their talents and passions. Bringing new products to market was taking a year or two, rather than a few months. In essence, Manic Panic’s business growth outpaced their ability to develop the systems and processes to support it.  Manic Panic recognized the signs that they needed help to implement the changes that would sustain growth.


Manic Panic needed to fix the current organizational and management structure of the company.  ITAC worked with Manic Panic on its restructuring: planning for long term stable growth (market diversification and new products); reorganizing to support growth goals; building the management team; charting training plans and career paths; improving management practices; and tracking performance to clearly articulated goals.


In 2013, Tish & Snooky’s Manic Panic reported a total economic impact of $3.5MM, 3 new jobs and 2 retained jobs as a result of their work with ITAC.