Van Leeuwen Artisan Ice Cream

Located in Greenpoint, New York, Van Leeuwen Artisan Ice Cream (Van Leeuwen) has been making ice cream since 2008. Van Leeuwen Classic and Vegan artisan ice creams offer fresh ingredients and a variety of unique of flavors.

Working with ITAC and NYSP2I, we have been able to install a completely new racking system in our main freezer that helps reduce the strain on our equipment, as well as energy use. They also helped us implement a new inventory system that allows our warehouse team to work more efficiently.

Morgan ParadisFood Safety and Quality Assurance


Greenpoint, New York is a mixed-use community that historically had an industrial makeup. Over the past several decades, many of the industrial properties have been converted to residential ones, posing unique challenges when it comes to balancing quality of life with economic/industrial interests. As a member of the Greenpoint community, Van Leeuwen was interested in reducing environmental impacts associated with their operations.


As part of a grant funded by the National Fish and Wildlife Foundation (NFWF), ITAC and the New York State Pollution Prevention Institute (NYSP2I) partnered up to reduce the environmental impacts from local manufacturers and improve the quality of life for both area residents and workers. Van Leeuwen was one of three companies chosen to participate in the grant based on their commitment to the environment and to sustainability. An assessment was performed as part of this grant, which resulted in identifying an opportunity to improve freezer energy efficiency through the implementation of a compact storage racking solution. In concert with the compact storage solution, an alternative process flow was developed, which incorporated visual controls to improve inventory management.


Implementation of the compact storage racking solution improved the energy efficiency of the freezer by improving circulation and reducing the frequency of entry. As a result of the implementation, Van Leeuwen expects to reduce annual energy consumption of the freezer by at least 10% and increase the useful life of the freezer equipment. Moreover, the process modifications enable Van Leeuwen to improve inventory management and throughput, thereby reducing waste and increasing revenue.