In the fast-paced digital landscape, companies often grapple with the decision to update or completely overhaul their websites. While patching up minor issues might seem like a quick fix, the truth is that it’s typically easier, more cost effective, and impactful to go for a fresh start. In this article, our partner, Slam Studio, explains some of the signs that indicate it’s time to embrace a redesign, helping companies truly elevate their online presence and user experience. Don’t just settle for tweaks—discover 10 compelling reasons why a new website could be your ultimate solution.
You’re not getting any leads or conversions from your website
If your website isn’t generating leads or conversions, it may not be doing its job.
A good website should be designed to encourage visitors to take a specific action, whether that’s filling out a contact form, making a purchase, or signing up for a newsletter. If your website isn’t doing this, it may be time for a redesign.
You can’t easily update your website or make changes to its content
If you’re not able to easily update your website, it’s likely that your content is out of date.
This can be a problem! A good website should be easy to update so that you can keep your content fresh and relevant. Old content also negatively impacts SEO opportunities and score. Search engine crawlers might assume you have a dead or abandoned website.
You’re not ranking well in search engine results and your competitors are outranking you
If your website isn’t ranking well in search engine results, it’s likely that potential customers aren’t finding you.
A good website should be optimized for search engines so that it can rank well and attract more visitors. This includes using the right header tags, meta-data descriptions, keyword considerations, geotagged images, and alt-image descriptions.
Google makes thousands of updates to their algorithm every year! If you want to keep up with the changes, you might need an expert.
Your website doesn’t accurately reflect your brand or the products and services you offer
Your website is often the first impression potential customers have of your business, and it can be confusing and off-putting if it’s wrong.
A website that accurately represents your brand and clearly communicates what you offer can help you attract the right customers. It needs to accurately reflect your core values and what you offer. Without this, it can actually cause you to lose business, even if the product or service is stellar.
Your website takes forever to load
A slow-loading website can be frustrating for visitors, and it can even hurt your search engine rankings
In today’s fast-paced world, people expect websites to load quickly. If yours doesn’t, visitors often give up before it even loads and may move on to a competitor’s site. A good rule of thumb is that if you think you need to refresh the page or your service is slow, you’re probably losing the vast majority of potential visitors.
Here’s a tool to help you analyze website performance.
It doesn’t have clear calls to action, so visitors don’t know what to do next
Clear CTAs are critical for keeping traffic flowing through the site and driving your intended results.
Without these, visitors may be unsure of what to do and may leave your website without taking any action. You may be missing out on a lot of revenue if you have no CTAs to drive them the customer to action.
Your website is outdated and doesn’t meet current web design standards
Web design is always evolving, and if your website is outdated, it may not be meeting the expectations of today’s visitors.
A website that uses current web design standards can help you stay competitive and provide a better user experience for visitors. This may be in the form of not being mobile-friendly, being difficult to navigate on a smartphone, having color combinations that make it difficult to read. At ITAC, we take this seriously. Our partner, Slam Studio redesigned ITAC’s website twice in the last 7 years.
You’re embarrassed to share your website with potential clients or customers and rely on staff instead
It’s hard to hear this, but if you’re not proud of your website, it’s likely that others won’t be impressed by it either.
A poorly designed website can harm your credibility and make it difficult for potential customers to take you seriously. If you have design elements like flash animations, scrolling marquees, and low-resolution images, it’s a good sign that you might have a poorly designed website (even if you don’t realize it).
Your website lacks important features like a contact form or a way for customers to make purchases
A good website should have a few key features to make it easy for visitors to take the next step, like forms and security tokens (SSL via HTTPS).
If your website doesn’t have important features like a contact form or a way for customers to make purchases, you’re missing out on opportunities to engage with visitors and generate leads or conversions. Additionally, a website that isn’t secure can be a major red flag for visitors, who may be concerned about their personal information being stolen or misused. A secure website is essential for protecting your visitors’ information and for maintaining their trust.
You want to take your business to the next level and need a website that can support your growth
If you’re looking to take your business to the next level, a new website can be a powerful tool to help you get there.
A modern, user-friendly website can help you attract more customers, improve your online presence, and drive business growth. Don’t settle for a website that’s holding you back – invest in a new one that can support your business as it grows. If you’re not using your website to its full potential, you may be missing out on opportunities to connect with customers and drive business growth.
What we recommend
If your website is over 3 years old and hasn’t received any quality of life, content, or or functionality upgrades since launch, you should start looking into a refresh or redesign. ITAC and our partners have helped many NYC manufacturers refresh their digital footprint with new websites, optimization strategies, and paid efforts to generate more leads and help grow businesses. Contact us today to learn more about these services and prices.
The insight for this article originated from our partner, Slam Studio.