Cybersecurity

How Small Businesses Can Manage Privacy Risks

Perhaps you’ve been hearing about data analytics, which is being promoted as a way for even small businesses to analyze communications with customers, enhance customer experience, save money, and ultimately improve your brand. However, data analytics can have big privacy…
Corey Pickett
March 22, 2023
Marketing

Summary: Building A StoryBrand

"What's in it for me?" This not-so-simple question has guided many successful marketing messages. Through marketing efforts, we always want to be sharing a solution story to our customers' problems. All too often, company websites and other branded materials simply…
Corey Pickett
March 13, 2023
EventsOperations

R&D Tax Credit Webinar

FREE Webinar: R&D Tax Credits 101 Last year, ITAC helped NYC manufacturers realize an average tax credit of $188K for their research and development efforts. Manufacturers account for the largest percentage of distributed R&D tax credits. If you haven’t applied,…
Corey Pickett
January 24, 2023
Cybersecurity

See Yourself in Cyber

Your company is too small to be targeted for a cyberattack, right? That’s what Cincinnati Crane and Hoist (CCH) thought too. Like many small and medium-sized manufacturers (SMMs), it was busy with other things in its business and didn’t see itself…
Corey Pickett
January 10, 2023