Empowering NYC Manufacturers Through New York City Council Support
New York City’s manufacturing sector is a vital part of our local economy, filled with innovative businesses working hard to grow and thrive. At ITAC, we’re committed to supporting these manufacturers, helping them overcome challenges and seize new opportunities. In early 2024, with the support of Majority Leader Amanda Farías and the City Council, we launched the Business Best Practice Program — Rapid Intervention for NYC Manufacturers —a grant-funded initiative aimed at providing targeted technical assistance to small and midsized manufacturers.
Listening and Learning: Tailored Support for Each Business
Our approach began with outreach, identifying businesses in NYC Council District 18 that could benefit from customized consulting and marketing strategies. Through discovery meetings, we worked closely with each participant to understand their unique challenges and goals. For example:
- Uptown Prints, a dynamic printing and embroidery studio, partnered with us to refine their sales approach and elevate their digital marketing. We provided tailored sales training for the team, developed a comprehensive marketing strategy, and offered guidance on email marketing and website optimization.
- Allway Tools, a well-established tool manufacturer, sought to enhance their e-commerce presence. We conducted a deep dive into their online platforms, providing actionable insights for optimizing their product listings and expanding their reach through social media, particularly to a new audience of women who DIY their home projects.
Sharing Success Stories
As part of the program, we highlighted the journey and growth of each participant through our “Manufacturing Spotlight” features. These profiles are more than just success stories—they’re a way for other manufacturers to see what’s possible with the right support and strategies. Read about Uptown Prints and Allway Tools to learn their unique company stories and the impact of the program.
What’s Next: Expanding Our Reach
Looking ahead, we’re eager to expand the Business Best Practice Program and explore more opportunities to help NYC manufacturers grow. Our goal is to continue offering practical, hands-on support that addresses the specific needs of our local businesses. Whether through this program or other initiatives, ITAC remains dedicated to being a resource for manufacturers across the city.
