ClearVision Optical is a family-owned second-generation business based in Hauppauge, NY, servicing eyecare professionals for over 70 years. ClearVision primarily designs and develops eyewear. At the start of the pandemic, ClearVision recognized the tremendous opportunity to support its community and diversify its revenue stream by introducing a secondary product offering, personal protective equipment (PPE).

As a values-driven organization, ClearVision felt that caring for the safety of others, especially the healthcare professionals in the eyecare space aligned with its company mission. Additionally, this allowed ClearVision to maximize its expertise in sourcing, partnering with suppliers and distribution, while also opening the doors to a direct-to-consumer e-commerce business channel.

As a result of the NY MEP PPE Grant, ClearVision had the ability to reimagine its PPE website and create a more robust marketing outreach approach. Partnering with a strong marketing agency, The Right Way, ClearVision created an e-commerce website which included tools to manage, merchandise, and market its business. With the help of the grant, ClearVision also invested in working with an advertising agency, Cybba, in order to enhance its website traffic and visibility. Altogether, the initiative allowed ClearVision to dive into the direct-to-consumer world via a more consumer-driven web presence, while also holding appeal for business customers.