Is your company stagnant or is growing a grueling task that no longer brings you joy? Or maybe you’re just not hitting your growth goals and, despite your best efforts, you have no idea why. It’s not your fault.
All the gurus and marketing bros out there are constantly telling you to just “do SEO” or “Instagram Reels” or “email marketing” or.. you get the picture. Mostly they just talk about the sexy tactic of the day without any real understanding of your industry, your customers, or your unique company personality.
The truth is no single marketing tactic will do its best work without first going back to the basics of focused business growth – knowing exactly why customers should chose you and not someone else. It’s not quite as easy as making a guess and going with it and it’s not as hard as helping your kid with their math homework.
