While Search Engine Optimization (SEO) concepts are vital to the success of websites, they are often deemed confusing. Simply put, SEO efforts increase your visibility on Google searches, or any other search engines that your prospects engage with to look for you. Successful SEO strategies will get you to rank higher on these searches, making it easier for people to find your business as they search for related terms or services. The average web user won’t go past the first five listings, so appearing on the first page of a search is key to being discovered, and gives your business added credibility. After all, if Google thinks you’re the answer to this particular search and problem, why shouldn’t the user? SEO drives real business results for companies of all sizes.
What contributes to the confusion surrounding SEO is that it is a series of short- and long-term tactics, making the overall strategies and jargon a bit complicated. On this, the key takeaway is that the longer you work at it and optimize your approach, the higher you will rank. But like anything else, you need to walk before you can run, and getting started is the most important step. At ITAC, we have spent a lot of time helping clients understand the whys and hows of SEO work. To help simplify the process, we have teamed up with a top-tier SEO agency partner to develop the SEO Essentials Package.
The goal of this package is simple: to provide our community with a cost-effective solution that will provide innovative, data-backed strategies tailored to your unique needs. With transparent deliverables, we are taking the mysticism out of SEO work. Take a look at the SEO Essentials Package below and sign up today to help new customers find you and outperform your rivals in the major search engines.
SEO Essentials Package
- SEO Audit & Keyword Research: We perform a strategic audit looking for technical issues and completing keyword research to identify optimization opportunities.
- Identify high-traffic, low-competition keywords
- Benefit: sets the stage for targeted strategies
- On-Page Optimization: From this research, we’ll optimize meta tags and site structure for up to 50 pages, making your site search engine-friendly.
- Optimize meta tags, site structure, and images
- Ensure mobile-friendliness and fast load times
- Benefit: enhances user experience and search engine indexing
- Content Creation: Content creators develop engaging, industry-specific content for 10 key pages, capturing your audience’s attention.
- Develop a targeted content strategy
- Produce high-quality, relevant content
- Benefit: attracts customers, boosts credibility, and increases visibility
- Technical SEO: Specialists enhance your website’s performance by addressing crawl errors and improving page speed.
- Address crawl errors, broken links, and duplicate content
- Implement structured data markup and optimize sitemaps
- Benefit: improves search engine crawling, indexing, and ranking
- Local SEO (if applicable): Local SEO expertise drives traffic for B2B businesses targeting a local audience.
- Encourage traffic near your facility and optimize for local keywords
- Benefit: increases local search visibility, drives targeted traffic, emphasizes your locality
- Analytics & Reporting: Transparent, data-driven analytics and reporting to inform you about your SEO performance and support continuous improvement.
- Initial baseline and follow-up reporting, to evaluate success
- Monitor performance using analytics tools
- Transparency in results, so you can continue to optimize*
- Benefit: measures strategy effectiveness and enables data-driven decisions
*Please note that it takes a few weeks for search engines to recognize and index the SEO enhancements
Timeline : 4-6 weeks
NOTE: This is a fixed rate fee for the services described above. 50% of payment will be collected at sign-on, and 50% at project completion. If you’re seeking a more advanced SEO strategy or any additional add-ons, additional charges may apply.
Choosing ITAC as your SEO solution means forging a partnership with a team of devoted professionals who are determined to elevate your B2B business to new heights. With customized solutions, unparalleled industry knowledge, and an unwavering dedication to delivering tangible results, ITAC and our partners are an easy choice for businesses seeking to conquer the digital world.
Contact us today for a complimentary consultation to uncover the transformative impact of Search Engine Optimization.