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Marketing

Ecommerce Marketing Checklist for the Holiday Season

The 2021 US holiday season posted the strongest retail growth in more than 20 years, with online holiday sales reaching an estimated $211.41 billion. While NYC manufacturers traditionally thrive in in-person markets and local events during the holiday season, the…

Corey PickettOctober 14, 2022

Cybersecurity

Cybersecurity – A Critical Component of Industry 4.0 Implementation

In the past, enterprise systems in manufacturing facilities had distinct boundaries. The shop floor was separated from the office functions of the company both physically and electronically. Few production systems were connected to each other or the internet. In some…

Corey PickettSeptember 28, 2022

Supply Chain

How Smaller Manufacturers Can Develop Risk Management Strategies for Their Supply Chains

Supply chains often represent a company’s highest costs. Identifying risks to your supply chain can help you respond rapidly and confidently to future supply chain disruptions. Common supply chain risk drivers involve disruptions, delays, inaccurate forecasting and procurement issues. Obviously,…

Corey PickettSeptember 20, 2022

Leadership Recruitment

The Six Words That Will Massively Improve Your Employee Recruitment

Up and down busy streets nationwide, the same six-word banners stand outside in front of hundreds of businesses. Affixed to poles on front lawns or hanging above entrance doors, these inescapable banners, while the numbers may vary, almost always have…

Corey PickettAugust 9, 2022

Recruitment Skills Gap

Rethinking Old Hiring Rules to Achieve a Diverse Workforce

With an aging workforce, emerging new technologies requiring more skilled talent, and the continuing decline of trades education in high schools and community colleges, an estimated 2.1 million manufacturing jobs could go unfilled in the U.S. by 2030. It’s time…

Corey PickettJuly 29, 2022

Leadership

3 Must-Haves For Building A Growth Strategy

What is a growth strategy? When you run a business, it’s easy to get caught in the moment, always focusing on the day or project in front of you. But, in order to be truly successful, you need to look…

Corey PickettJuly 13, 2022

Cybersecurity Data Analytics

Getting Started with the Cybersecurity Framework: A Quick Start Guide

The Cybersecurity Framework can help an organization through improving and ensuring their digital health. It fosters communication among both internal and external stakeholders and helps to better integrate and align cybersecurity risk management with broader enterprise risk management processes. The…

Corey PickettJuly 11, 2022

Marketing

The Small Manufacturer’s Value Proposition: The Secret Marketing Ingredient to Outshine Larger Competitors

It takes more than a flashy website and clever promotional emails to compete in the manufacturing marketing arena. Chances are, your larger competitors are pitching similar products and services to the same client base. Your company’s industrial solution may be…

Corey PickettJune 28, 2022

Leadership U.S Manufacturing

R&D Tax Credits – An Immediate Source of Cash

The R&D Tax Credit is an incentive that provides credits for company expenses related to product or process improvements. It’s not a tax deduction, it’s an actual dollar-for-dollar credit against taxes owed or paid. Last year, we helped NYC manufacturers…

Corey PickettMay 24, 2022

Marketing

Why Your Instagram Bio Matters (and how to make it better)

Instagram is the modern business card, portfolio, and home page all wrapped up into one. Your bio makes the first impression and increases your discoverability. Here’s 5 steps to make it count:1. Be clear. New visitors should quickly understand what…

Corey PickettMay 23, 2022

Ecommerce Marketing Checklist for the Holiday Season

Cybersecurity – A Critical Component of Industry 4.0 Implementation

How Smaller Manufacturers Can Develop Risk Management Strategies for Their Supply Chains

The Six Words That Will Massively Improve Your Employee Recruitment

Rethinking Old Hiring Rules to Achieve a Diverse Workforce

3 Must-Haves For Building A Growth Strategy

Getting Started with the Cybersecurity Framework: A Quick Start Guide

The Small Manufacturer’s Value Proposition: The Secret Marketing Ingredient to Outshine Larger Competitors

R&D Tax Credits – An Immediate Source of Cash

Why Your Instagram Bio Matters (and how to make it better)

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